Billions of people are active on the net today and the search engines play an important role in answering their queries. There are 50,000 searches every second and do not undermine the opportunity for your business when found on the search engine results page.
PPC is targeted at people who are genuinely interested in your business. This is not a push advertisement. It targets only the people who are already searching for similar answers.
PPC campaigns help in effective targeting. You can target your ads for relevant keywords at select locations. The target can be based on online behaviors and interests. Hence a precision targeting is achieved which is not possible with other forms of conventional advertising.
With PPC, the search traffic has better conversion rates compared to other sources of traffic.
You have more options in PPC to reach to the users than the organic listings.
7.PPC is Measurable
The best advantage of PPC is that it is measurable. Tracking of results and its analysis helps you in placing ads on that campaign that is giving better returns.
8.Launch Product Easily
Pay Per Click helps you to break into new markets with your services and products. You can launch new products effectively through PPC. You can compete with larger businesses by targeting niche or long tail keywords that have volume traffic yet missed by the competitors.